Confidence Is Not a Niche
- Gemma North
- Jun 24
- 2 min read
Every now and then, a fellow coach will ask me, “Oh, so you’ve niched into confidence?” They mean well. It’s an easy shorthand in this industry. But every time I hear it, I feel a familiar flicker in my chest that says, 'Okay, this needs a reframe.'
If I were to ever make a conscious decision to niche it would not be into confidence. Doesn't a niche need to be much more specific like The "Why Am I Crying in a Tesco Car Park Coach - specialising in emotional overwhelm and unpredictable weepiness." Now that's a niche, right?
Confidence is not a niche.
Confidence is self-trust. And when we trust ourselves, everything else begins to shift and move and grow.
Confidence is not an attachment that you use every now and again. Not a bonus extra you add on once you’ve ‘sorted out’ the rest of your life. It’s the foundation. The bedrock. The starting point. It is the thread that weaves through every decision, boundary, pivot, relationship, and reinvention.
Without confidence, without that internal sense of "I know myself", "I’ve got me", we get stuck. We say yes when we want to say no. We second-guess ourselves into silence. We shape-shift into versions of ourselves we barely recognise, just to be liked, or safe, or ‘not too much.’
So no, confidence is not my niche. BUT I believe wholeheartedly in the power of self-confidence because it’s the thing underneath the thing.
Career change? Requires confidence.
Healthy relationships? Confidence.
Speaking up, slowing down, starting over, trying again? Confidence. Confidence. Confidence. Confidence.
The people I work with often arrive unsure of themselves. Capable, clever, outwardly successful and 'together' but internally battling. Those wondrous people don’t need fixing with a niche. They need permission. Space. Tools. And a steady mirror to reflect back their strength.
That’s why I am a Confidence Coach. Not because it’s vogue or catchy, but because it’s at the core of you (yes, this is why my business is called Core Coaching) and after comfortable self-confidence all the rest follows. When we trust ourselves, we become so gracefully solid. So freely tethered.
And there's no niche-ing that.
I have one space available to start coaching at the moment so if you'd like to discover your own comfortable confidence through coaching with me, get in touch. I would love to work with you - and that includes people that feel weepy in Tesco car park.
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