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Why Coaching Matters More Than Ever:
Most of us move through the world on autopilot; reacting, people-pleasing, comparing ourselves, second-guessing our instincts. Coaching disrupts that pattern.
It gives you a space to slow down enough to notice your thoughts, question them and choose how you want to respond. That’s cognitive sovereignty which is the ability to trust your own inner compass rather than outsourcing your decisions to noise, pressure or expectation.

Gemma Cousins
Nov 20, 20253 min read


A Rant: Normalising Normal
When will we, as women, allow ourselves to feel whole? To feel normal and satisfied. To stand in the middle and still feel like we’re winning. To say no thanks to the things that don’t feel like us and yes to those that align beautifully with our values and our essence. When will we stop treating “normal” like something to run from, and start embracing the steadiness and stillness that allows us to make clear, aligned choices? When will we normalise normal?

Gemma Cousins
Oct 20, 20252 min read


The Perfect Imperfection of Perfectionism
Perfectionism can cause real anxiety and overwhelm, so it is important that your standards and goals are reasonable and achievable.
Gemma North
Jul 9, 20244 min read
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